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2. Guerrilla marketing - Wikipedia

   en.wikipedia.org/wiki/Guerrilla_marketing

   Guerrilla marketing is not exclusive to small companies. For big companies it is a high risk, high reward strategy. When successful, it can capture additional market share, but if it fails it can damage the company's brand image. One successful guerrilla marketing campaign is the Coca-Cola ‘Happiness Machine”.

3. Marketing warfare strategies - Wikipedia

   en.wikipedia.org/wiki/Marketing_warfare_strategies

   Flanking marketing warfare strategies - They operate in areas of little importance to the competitor. Guerrilla marketing warfare strategies - Attack, retreat, hide, then do it again, and again, until the competitor moves on to other markets. Position defense - This is a strategy which utilizes its current position against the attacking ...

4. Jay Conrad Levinson - Wikipedia

   en.wikipedia.org/wiki/Jay_Conrad_Levinson

   Jay Conrad Levinson (February 10, 1933 – October 10, 2013 [1]) was an American business writer, known as author of the 1984 book Guerrilla Marketing. [ 2 ] [ 3 ] [ 4 ] He was born in Detroit , raised in Chicago , graduated from the University of Colorado .

5. Timothée Chalamet's guerrilla marketing campaign for the Bob ...

   www.aol.com/news/timoth-e-chalamets-guerrilla...

   Timothée Chalamet was the first actor to be a host and musical guest on "Saturday Night Live." It's the latest stunt to promote "A Complete Unknown" to fans and the Academy Awards panel, alike.

6. Attack marketing - Wikipedia

   en.wikipedia.org/wiki/Attack_marketing

   Also known as guerrilla marketing or ambush marketing, attack marketing is a form of marketing that incorporates a series of creative and strategic techniques used to build and maintain public awareness surrounding a person, place, product, or event.

7. Guerrilla communication - Wikipedia

   en.wikipedia.org/wiki/Guerrilla_communication

   In terms of marketing, journalist Warren Berger explains unconventional guerrilla-style advertising as "something that lurks all around, hits us where we live, and invariably takes us by surprise". [1] These premises apply to the entire spectrum of guerrilla communication because each tactic intends to disrupt cognitive schemas and thought ...