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Gerber Products Company is an American purveyor of baby food and baby products headquartered in Fremont, Michigan. Gerber Products Company is a subsidiary of Nestlé . Other Gerber products include breastfeeding pumps and other supplies, baby bottles and nipples, and health care products including tooth and gum cleanser and vitamin drops.
Pablum Mixed Cereal was made from a mixture of ground and precooked wheat (), oatmeal, yellow corn meal, bone meal, dried brewer's yeast, and powdered alfalfa leaf, fortified with reduced iron – providing an assortment of minerals and vitamins A, B 1, B 2, D, and E.
Gerber began selling baby food through the canning company in 1928, using the "Gerber Baby" as their logo symbol. The baby food was sold at fifteen cents each, much less than similar foods which were purchased through drug stores for forty to sixty cents. [7] Some twelve years later the baby food line was outselling the adult canned food products.
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Ann Turner Cook, 91, and the company's newest "spokesbaby," Lucas Warren, 1, showed off their famous smiles.