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2. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   Good keywords are closely related to the subject of the website. Most search engines use an internal quality system to check website relevance related to possible keywords, a non-relevant keyword is unlikely to rank well for a website. [3] Good keywords that are highly competitive are less likely to rank at the top.

3. Search engine optimization metrics - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization...

   Domain Authority (DA), a website metric developed by Moz, is a predictive metric to determine a website's traffic and organic search engine rankings. Domain Authority is based on different link metrics, such as number of linking root domains, number of total backlinks, and the distance of backlinks from the home page of websites.

4. Google Search - Wikipedia

   en.wikipedia.org/wiki/Google_Search

   Dragonfly (search engine) – Prototype Internet search engine to comply with Chinese censorship requirements; Google bombing – Practice that causes a webpage to have a high rank in Google; Google Panda – Change to Google's search results ranking algorithm; Google Penguin – Google search engine algorithm update

5. AOL Search FAQs - AOL Help

   help.aol.com/articles/aol-search-faqs

   Typing a basic keyword in a search box prompts the search engine to scan its index for websites containing that keyword. It then delivers the top results, considering relevance and popularity. A single keyword often yields overly broad results. To refine your search, combine words into keyword phrases.

6. Ranking (information retrieval) - Wikipedia

   en.wikipedia.org/wiki/Ranking_(information...

   Ranking of query is one of the fundamental problems in information retrieval (IR), [1] the scientific/engineering discipline behind search engines. [2] Given a query q and a collection D of documents that match the query, the problem is to rank, that is, sort, the documents in D according to some criterion so that the "best" results appear early in the result list displayed to the user.

7. Search engine results page - Wikipedia

   en.wikipedia.org/wiki/Search_engine_results_page

   A search engine results page (SERP) is a webpage that is displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query. [1] The results are of two general types: organic search: retrieved by the search engine's algorithm;