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The Lego Speed Champions theme was launched on 1 March 2015. The Lego Group announced a partnership with Ferrari, McLaren, Mercedes, and Porsche. As part of the marketing campaign, The Lego Group released six sets based on racing cars. Each set featured different racing cars such as Ferrari, McLaren, Mercedes, and Porsche.
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.
Following the sponsored Lego Hero Factory: Breakout event, the Roblox Corporation and The Lego Group originally had a deal to release another Lego-tie in event on the platform later that same year, but this time, to promote the Lego Star Wars: The Clone Wars line of sets from 2012, that were directly based on the 2008 CGI-animated series of the ...
Lego Modular Buildings (stylized as LEGO Modular Buildings) is a series of Lego building toy sets introduced in 2007, with new sets usually being released annually. Created in response to feedback and suggestions from the Adult Fans of Lego bricks (AFOL) and Teen Fans of Lego (TFOL) communities, the sets in this series are generally intended for more advanced builders.
Lego Harry Potter (stylized as LEGO Harry Potter) is a Lego theme based on the film series of the same name and the eponymous novels by British author J. K. Rowling.It is licensed from Warner Bros. Lego models of important scenes, vehicles and characters were made for the first six films and all of the published books.
Due to the critical and commercial success of the film, it launched a franchise, and its sequel, The Lego Movie 2: The Second Part, was released five years later, while its spin-offs, The Lego Batman Movie and The Lego Ninjago Movie, were released in 2017, with an animated television series titled Unikitty! premiering in the same year.