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Within an ecological food chain, consumers are categorized into primary consumers, secondary consumers, and tertiary consumers. [3] Primary consumers are herbivores, feeding on plants or algae. Caterpillars, insects, grasshoppers, termites and hummingbirds are all examples of primary consumers because they only eat autotrophs (plants).
Market environment and business environment are marketing terms that refer to factors and forces that affect a firm's ability to build and maintain successful customer relationships. The business environment has been defined as "the totality of physical and social factors that are taken directly into consideration in the decision-making ...
For example, in terms of the green brand market, consumers will first be environmentally conscious and therefore intend to buy such products. Once a product has been marketed to a consumer, they need to feel that they are contributing to the preservation of the environment to purchase something. [ 45 ]
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
Congestion at a market in Abidjan A typical market in Africa. Efforts to develop agricultural marketing have, particularly in developing countries, intended to concentrate on a number of areas, specifically infrastructure development; information provision; training of farmers and traders in marketing and post-harvest issues; and support to the development of an appropriate policy environment.
Sustainable consumer behavior is the sub-discipline of consumer behavior that studies why and how consumers do or do not incorporate sustainability priorities into their consumption behavior. It studies the products that consumers select, how those products are used, and how they are disposed of in pursuit of consumers' sustainability goals.
The upper class's tastes, lifestyles, and preferences trickle down to become the standard for all consumers. The not-so-wealthy consumers can "purchase something new that will speak of their place in the tradition of affluence". [23] A consumer can have the instant gratification of purchasing an expensive item to improve social status.
The need to reduce production costs in an increasingly global market can cause production of foods to be moved to areas where economic costs (labor, taxes, etc.) are lower or environmental regulations are more lax, which are usually further from consumer markets. For example, the majority of salmon sold in the United States is raised off the ...