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Occasionally, the speedo genericized trademark is applied to square cut swimsuits, [citation needed] but in general the generic term is used in reference to swimming briefs. Swim briefs are also referred to as competition briefs, swimming trunks, bathers, togs, racer bathers, posing briefs, racing briefs, and colloquially in Australia, New ...
Speedo International Limited is an Australian-British distributor of swimwear and swim-related accessories based in Nottingham, England. Founded in Sydney , Australia in 1914 by Alexander MacRae , a Scottish emigrant, the company is now a subsidiary of the British Pentland Group .
The LZR Racer Suit unveiling at a press conference in New York City in February 2008. The LZR Racer (pronounced as "Laser Racer") is a line of competition swimsuits manufactured by Speedo using a high-technology swimwear fabric composed of woven elastane-nylon and polyurethane.
When the world needed him most ... he was there. After Team USA's Emma Weber lost her swim cap during the women's 100-meter breaststroke preliminary race July 28, a hero answered the call.
With the advent of rubber technology, latex swimming caps became mass-produced in the 1920s, and more efficient silicone caps appeared in the 1970s. Today, competitive swimwear is a major business for companies like Speedo, Arena and TYR and its development involves such institutions as NASA and Australian Institute of Sport.
Most competitive swimwear brands such as the Speedo LZR Racer line, Tyr Sport, Inc. and Arena Powerskin line produce suits of this type. As with most technologically advanced fabric swimwear, kneeskin suits are only commonly used at highly competitive levels of the swimming sport and are known to sell for prices in excess of US$200. [22]