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In 2003, Chittenden & Eastman relocated production to Missouri. [10] In 2007, Chittenden & Eastman's intellectual property was purchased by Mattress Development Company of Delaware which reintroduced the Eastman House brand into the marketplace. [11] In 2008, Eastman House Company added Houston-based Sanitary Mattress as a licensee. [12]
The pocketed coil is the basis for the Simmons Beautyrest mattress brand, which was introduced in 1925. [6] Although the new manufacturing technology greatly reduced its cost, at the time of its introduction a Beautyrest mattress sold for $39.50, three to four times more than the typical price for a standard wire mattress. [7]
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The company was founded in 1931 in Illinois as Sleeper, Inc. by 13 mattress manufacturers who licensed the Serta name. Subsequently, eight independent licensees acting like a cooperative owned the company. Afterwards, it was controlled and operated as Serta International by its largest licensee, National Bedding Company, which ultimately held ...
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