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FUD was first used with its common current technology-related meaning by Gene Amdahl in 1975, after he left IBM to found Amdahl Corp. [8] FUD is the fear, uncertainty and doubt that IBM sales people instill in the minds of potential customers who might be considering Amdahl products.
The first step in the S-T-P process is market segmentation. In this phase of the planning process, the business identifies the market potential or the total available market (TAM). This is the total number of existing customers plus potential customers, and may also include important influencers.
an end user or ultimate customer who does not re-sell the things bought but is the actual consumer or an agent such as a Purchasing officer for the consumer. [8] [1] A customer may or may not also be a consumer, but the two notions are distinct. [8] [1] A customer purchases goods; a consumer uses them.
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
A prospect is an organization or potential client who resembles a seller's Ideal customer profile (ICP), but has not yet expressed interest in their products or services; accordingly a qualified lead is an organization or potential client which has expressed interest in the products or services of the seller.
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Cold calling in 1905. Cold calling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call. [1] [2] It is an attempt to convince potential customers to purchase the salesperson's product or service.