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Levi's Plaza. Levi Strauss Plaza, also known as Levi Plaza or Levi's Plaza, is an office complex located in North Beach/Telegraph Hill along The Embarcadero in San Francisco, California. [1] It houses the headquarters of Levi Strauss & Co. As of 1998 the company Blue Jeans Equity West is the landlord of the complex.
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
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Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1] [2]
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Levi's heir and nonprofit executive Daniel Lurie soundly beat incumbent Mayor London Breed to become San Francisco's next mayor. His victory is part of a broader centrist shift for this famously ...
The reason for this decline in sales is the fact that people view khakis as a more corporate and office article of clothing. [7] The brand tried to revamp the pants by new marketing strategies. They emphasized the "Dockers lifestyle" by showing ads depicting the various products for work, dress, casual weekends, and golf.