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Level of measurement or scale of measure is a classification that describes the nature of information within the values assigned to variables. [1] Psychologist Stanley Smith Stevens developed the best-known classification with four levels, or scales, of measurement: nominal, ordinal, interval, and ratio.
[1]: 2 These data exist on an ordinal scale, one of four levels of measurement described by S. S. Stevens in 1946. The ordinal scale is distinguished from the nominal scale by having a ranking. [2] It also differs from the interval scale and ratio scale by not having category widths that represent equal increments of the underlying attribute. [3]
The psychophysicist Stanley Smith Stevens defined nominal, ordinal, interval, and ratio scales. Nominal measurements do not have meaningful rank order among values, and permit any one-to-one transformation.
Scaling of data: One of the properties of the tests is the scale of the data, which can be interval-based, ordinal or nominal. [3] Nominal scale is also known as categorical. [6] Interval scale is also known as numerical. [6] When categorical data has only two possibilities, it is called binary or dichotomous. [1]
Pairwise comparison scale – a respondent is presented with two items at a time and asked to select one (example : does one prefer Pepsi or Coke?). This is an ordinal level technique when a measurement model is not applied. Krus and Kennedy (1977) elaborated the paired comparison scaling within their domain-referenced model.
In statistics, ordinal regression, also called ordinal classification, is a type of regression analysis used for predicting an ordinal variable, i.e. a variable whose value exists on an arbitrary scale where only the relative ordering between different values is significant.
"When using a scale, [every] time you measure 22 grams of flour, it will be 22 grams of flour. It's exact and there's no room for error," explains Melissa Cassese, baker and owner of Sweetie Pies.
So while a Likert scale is indeed ordinal, if well presented it may nevertheless approximate an interval-level measurement. This can be beneficial since, if it was treated just as an ordinal scale, then some valuable information could be lost if the 'distance' between Likert items were not available for consideration.