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2007 – Became a market leader in the workwear category by acquiring the Yakka group of companies (including the Yakka, Hard Yakka, Can't Tear 'Em, Stylecorp, NNT Uniforms, Wrangler and Lee Jeans brands) from the Laidlaw family. [23] 2008 – Berlei launched the Barely There bra. 2008 – Signed up to the Ethical Trading Initiative (ETI).
KingGee (formerly known as King Gee) is an Australian work wear brand. The name is said to have originated from the reigning monarch at the time, King George V, and was an expression that meant 'tops' or 'the best'. [1]
On 1 December 2014, Wesfamers Industrial and Safety completed the acquisition of the Workwear Group of Pacific Brands Limited. [19] Its businesses now include Blackwoods, Greencap, [20] Bullivants, Coregas, Blackwoods Protector, Safety Source, Total Fasteners, Packaging House, King Gee, Hard Yakka, Stubbies and GotStock. [18]
Xena Workwear is an official partner and sponsor of the National Association of Women in Construction (NAWIC) [8] and Women in Manufacturing (WIM).. The company also partners with organizations which further the mission of inspiring more women to explore careers in STEM and trades: [9]
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Workwear has not just become a style of clothes that has been adopted by the hipster subculture, but a culture and way of life in this particular community. Pompadour hair cuts, tattoos , denim jackets, military trench coats, lumberjack flannels, chambray shirts, raw denim , and work boots take part into this workwear style.