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Stephen Mather, son of J. W. Mather, the administrator of the company's New York office, persuaded Smith to add the name 20 Mule Team Borax to accompany the sketch of the mule team already on the box. The 20-mule team symbol was first used in 1891 and registered in 1894. In 1988, just over 20 years after the acquisition of U.S. Borax by Rio ...
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Twenty-mule-team wagons on display in Death Valley, California The vehicles The carriage assembly. In 1877, six years before twenty-mule teams would be introduced in Death Valley, Scientific American reported that Francis Marion Smith and his brother had shipped their company's borax in a 30-ton load using two large wagons, with a third wagon for food and water, drawn by a 24-mule team over a ...
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Smith's Pacific Coast Borax Company then established and aggressively promoted the 20-Mule-Team Borax brand and trademark, which was named after the Twenty Mule Teams that Coleman had used, from 1883 to 1889, to transport borax out of Death Valley to the closest railroad in Mojave, California (and as Smith himself had developed even earlier at ...
The company established and aggressively developed and marketed the 20 Mule Team Borax trademark in order to promote the sale of its product. The name derived from the 20-mule teams that were used to transport borax out of Death Valley in the 1880s from Harmony Borax Works near Furnace Creek Ranch , owned by William Tell Coleman at that time ...
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