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This list is not all-inclusive, and athletes may have been shown together with teams and groups, or on the sides, back, or front of the box. Most athletes appeared on the standard Wheaties box, while others appeared on the Honey Frosted Wheaties (HFW), Crispy Wheaties 'n' Raisins (CWR), Wheaties Energy Crunch (WEC), or Wheaties Fuel (WF) boxes.
Image of a throwback Wheaties cereal box featuring Jenner. The box reflects designs from the 1970s when General Mills used Jenner for promoting their breakfast cereal. A vintage box sold in 2015 on eBay for US$400. [78] [79] In 1977, Jenner became a spokesperson for Wheaties brand breakfast cereal and appeared in a photograph on
From the 1960s through the 1990s, Wheaties provided in-box promotions but maintained a focus on athletic fitness and on-the-box sports figure promotions. Since the debut of the front cover depiction of Bob Richards , hundreds of athletes have been shown and promoted, including entire baseball, basketball, and football teams, while also ...
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The transgender reality TV star and former athlete first graced the cover of Sports Illustrated after taking home the gold medal for the decathlon in 1976.
History has just been made, people. Caitlyn Jenner posted her first-ever selfie today, Aug. 6, at approximately 11:12 a.m. PT. The fashionista, who is up against the likes of Katy Perry, Miley ...
The same year, Finnegan New Years Brigade performed a Caitlyn Jenner skit showing her pre-transition on the cover of Wheaties box and after transitioning on the cover of a Froot Loops box. A male Mummer, dressed as Jenner, appeared, mocking her Vanity Fair cover announcing she was transgender. News reports showed a Mummer with the Wheaties ...
Wednesday night's ESPY Awards will mark Caitlyn Jenner's public debut, but it's far from the first time that the former Olympian has attended the sports awards show. "You have to give a ...