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ATL & BTL Agencies refer to two different styles of marketing agencies, especially in promotion marketing and communication. "ATL" stands for "Above The Line", meaning that the advertising is going to be deployed around a wider target audience, e.g. television (TVC), radio, or billboards. applicable when a product is directed for a broader spectrum of consumers, for example a soft drink ...
The term above the line is used for advertising involving mass media; more targeted forms of advertising and promotion are referred to as below the line (BTL). [ 63 ] [ 64 ] The two terms date back to 1954 when Procter & Gamble began paying their advertising agencies differently from other promotional agencies. [ 65 ]
Above the line may refer to: Above the line (filmmaking), an accounting term used in film production to denote expenditures that occur prior to filming; Above-the-line deduction, a type of tax deduction in the United States of America; Above the line (advertising), advertising involving mass media; A component of contract bridge scoring
famous Black food entrepreneur and baker in Atlanta during Reconstruction: worked and buried in Atlanta [58] [59] [60] John Pemberton: chemist: chemist and inventor of the carbonated soft drink Coca-Cola [citation needed] Richard Peters: businessman early-Atlanta railroad man, landowner and a founder of Atlanta [citation needed] John C. Portman ...
"Above-the-line" refers to the list of individuals who guide and influence the creative direction, process, and voice of a given narrative in a film and related expenditures. These roles include but are not limited to the screenwriter , producer , director , and principal cast .
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Advertising the company's line of Turbo Formula Motor oil. A cover of the song, Heat Wave, plays while a montage of people driving various turbo-charged cars is shown for the duration of the ad. Personal care Old Spice "More Effective" Promoting the brand's Fast Track Deodorant.
Skyways in the Peachtree Center district of Atlanta A Han dynasty (202 BC – 220 AD) Chinese miniature model of two residential towers joined by a skyway. A skyway, skybridge, skywalk, or sky walkway is an elevated type of pedway connecting two or more buildings in an urban area, or connecting elevated points within mountainous recreational zones.