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Boomerang's two cofounders, Zachary Smith and Matthew Williams, along with eight employees went on to build a new digital-coupon offering, called Groupon Coupons. [ 61 ] On January 11, 2013, Groupon acquired real-time location sharing mobile app and small business service provider Glassman, which was founded and led by Geoffrey Woo , Jon Zhang ...
In a study of online e-cigarette retailers, 28% of the websites offered a promotion, such as a discount, other free items, or a loyalty program. [73] Without age restrictions or age verification, youth can access these websites easily and thus obtain the discount or coupon. [ 73 ]
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Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...
The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
JD.com started the e-book selling business online on 20 February 2012, and provided customers with more than 80,000 electronic books. [32] On 17 April 2013, most of the e-books on Dangdang's website were free for users to download. [33] Consequently, Dangdang launched its flagship store on JD.com in 2023. [34]