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Kellogg's Cereal City USA was a tourist attraction in downtown Battle Creek, Michigan (itself nicknamed "Cereal City"), open between 1998 and 2007. It aimed to tell visitors the story of the Kellogg's brand, its products and contribution to the breakfast cereal industry in particular.
Kellogg's is a sponsor of USA Gymnastics and produced the Kellogg's Tour of Gymnastics, a 36-city tour held in 2016 after the Olympic games and featured performances by recent medal-winning gymnasts from the United States. [95] Kellogg's is currently the title sponsor of three college football bowl games.
It is the principal city of the Battle Creek metropolitan statistical area, which encompasses all of Calhoun County. Nicknamed "Cereal City", it is best known as the home of WK Kellogg Co and the founding city of Post Consumer Brands. In Battle Creek, the Kellogg brothers invented the first cereal by accident in an attempt to make granola. [9]
The focus of the newly spun-off WK Kellogg Co will be on building up its cereal business after it had been deprioritized for years, according to CEO Gary Pilnick. ... New York City, Feb. 7, 2022 ...
The Kellogg Co. will reopen contract talks this week with its 1,400 cereal plant workers who have been on strike The post Kellogg’s to restart talks with striking cereal workers appeared first ...
Kellogg’s created a sweeter version of Corn Flakes, coating the cereal in sugar to create “Sugar Frosted Flakes,” dropping the “Sugar” in 1983 to simplify the brand.