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Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
Kantar Worldpanel's first panels were founded in the 1940s by companies like Attwood Statistics Limited in the UK (1948) and Secodip in France (1969). The latter soon started to expand their coverage, firstly to Spain in 1973 and afterwards to Portugal in 1989. In the 1970s and the 1980s, other companies also started creating new panels.
Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index , the firm was acquired by WPP Group for £1.6 billion in October 2008, when it became part of WPP's Kantar Group.
Its parent company is Hindustan Thompson Associates, which in turn is owned by Martin Sorrell's WPP Group plc. Within WPP, IMRB is aligned with the Kantar Group, an umbrella network of global market research companies that together account for over $2 billion in revenues and form the world’s second biggest market research conglomerate.
Nigeria is a federal republic in West Africa, bordering Benin in the west, Chad and Cameroon in the east, and Niger in the north. As of 2015 Nigeria has the world's 20th largest economy, worth more than $500 billion and $1 trillion in terms of nominal GDP and purchasing power parity respectively.
Ian Ward Griffiths (born 1966) is a British businessman. He is a non-executive director of BBC Commercial and a Senior Adviser to Bain Capital. Between 2020 and 2022 he was the CFO and deputy CEO of Kantar Group, a global data analytics and brand consulting company.
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