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Devine eschewed a big-box discount store model, instead prioritizing premium merchandise such as natural or organic pet food. He also brought in aquariums and fish to increase foot traffic. [17] Petco introduced Red Ruff the dog and Blue Mews the cat as its logo mascots in 1991, and the following year it adopted the tagline "Where the pets go".
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The Dog Mart was not held again until 1927 when the traditional event was known as Dog Curb Market. At that time the event was held at City Park in Fredericksburg. The mart was scheduled for October each year to coincide with the beginning of hunting season in the area. This provided hunters with the opportunity to purchase hunting dogs.
Science Diet was developed in the 1960s [2] by Mark L. Morris, Jr. PhD DVM (February 3, 1934 – January 14, 2007). Dr. Morris Jr. was the son of veterinarian Dr. Mark Morris Sr. DVM, who pioneered the field of veterinary clinical nutrition after being asked to formulate a specialized diet for the original seeing-eye dog, Buddy, a female German Shepherd with kidney disease.
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