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Most of the industry had been anticipating Modelo Especial to overtake Bud Light in sales for some time, but the boycott accelerated the switch. [18] In early June, Modelo Especial topped Bud Light as America's largest selling beer by revenue, [96] [19] after Bud Light had held the spot for 20 years. [18]
The emphasis was on portraying Bud Light as an easy-to-drink beer — one of the original sales points behind the brew when it was introduced in 1982. By April, however, scrutiny was growing.
Several months later, Bud Light sales are still down 26.9% compared to last year, according to Bump Williams Consulting data, while competitors such as Coors Light continue to get a boost, up 21.3%.
It featured a court magician who is asked to turn things into cases of Bud Light. [20] The second ad in the trilogy "Ye Olde Pep Talk" aired for the AFC and NFC Championship games. [21] [22] [23] For Super Bowl LII, Bud Light aired "Ye Olde Pep Talk" as well as debuting the third one in their trilogy called, "The Bud Knight".
Over the last four-week period, Bud Light sales are down 27.1% from a year ago, whereas Miller Lite is up 7.8% and Coors Light grew 15.3%, according to data from Bump Williams Consulting.
Bud Light, formerly the top-selling beer in the United States, has had a tough year since a boycott upended the industry. It’s only getting worse: The brand has now fallen into third place.
The overtaking of Bud Light as America's most popular draft beer has been "years in the making," according to the founder of Draftline Technologies, a company that provides software for beverage ...
Bud Light was caught in a heated controversy in April over a collaboration with transgender influencer Dylan Mulvaney that gutted sales. AB InBev’s Bud Light has started to win over Americans ...