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The history of bras (brassières; variously pronounced) is closely tied to the social status of women, the evolution of fashion, and shifting views of the female body over time. Throughout history, women have used various garments to support, cover, restrain, reveal, enhance, or modify the appearance of their breasts .
Bra experts recommend professional bra fittings from the lingerie department of a clothing store or a specialty lingerie store, especially for cup sizes D or larger, and particularly if there has been significant weight gain or loss, or if the wearer is continually adjusting her bra. [98]
The bra was designed to be partially visible above the neckline of a gown [15] and could be adjusted to vary the amount of cleavage exposed. These bras were often front-fastening. Spacer: Similar to a T-shirt bra, but it includes a breathable foam fabric in the cup reducing sweat inside the cups. [16] Stick-on: See Adhesive bra below.
When she took her eleven-year-old daughter shopping for school clothes, the range available at Limited Too ran to clothing "encrusted with rhinestones or sparkling with glitter", a category Yoffe called "Nitwit Wear" (she mentions a T-shirt with the slogan "I Left My Brain In My Locker"), push-up bras for preteens, and boyshort underwear ...
Lingerie displayed on women's mannequins. Lingerie (UK: / ˈ l æ̃ ʒ ər i, ˈ l ɒ n-/, US: / ˌ l ɒ n ʒ ə ˈ r eɪ, ˌ l æ n ʒ ə ˈ r iː /, [1] French: ⓘ) is a category of primarily women's clothing including undergarments (mainly brassieres), sleepwear, and lightweight robes.
The ABC Alphabet Bra set the standard for bra sizing that is still used today. By the early 1940s, the company was profitable again, bringing in $1 million by 1947. [18] Sales of bras, girdles, and the cross-promotion of the Merry Widow line of corselets with the 1952 Lana Turner movie of the same name, led to record profits. [18]
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Bella Cabakoff was born in Williamsburg, Brooklyn and moved to Columbus, Ohio as a toddler. [4] At 21, she became the youngest buyer for the Lazarus department store chain. In 1951, after spending over 20 years with Lazarus, she and her husband Harry Wexner opened a women's clothing store named Leslie's (after their son) on State Street.