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When it comes to women's deodorants and antiperspirants, Secret is one of the most well-known names, and for a good reason: it works. Its Outlast sweat and odor protection stick formulation boasts ...
To help us all find the best deodorant and antiperspirant, with the help of our expert panel of dermatologists' input, we researched more than 75 types and styles of deodorants, antiperspirants ...
Finding the right antiperspirant or deodorant comes down to a few factors. Scented or unscented? Do you need one formulated for sensitive skin? Extra sweat protection? But at the end of the day ...
Mitchum is a brand of antiperspirant-deodorant, owned by US personal care company Revlon. It is widely known for introducing the first commercially successful sweat blocking antiperspirant and its marketing tagline, "So effective you can skip a day," in use until 2007. On June 16, 2022, its parent, Revlon, filed for Chapter 11 bankruptcy. [1]
Edna Murphey was the creator of the Odorono brand of deodorant and originator of modern-day deodorant marketing strategies (1912). [1] Murphey's father, Dr. Abraham D. Murphey, a physician, developed the liquid antiperspirant to help surgeons with sweaty hands. [2]
Between 1942 and 1957, the market for deodorants increased 600 times to become a $70 million market. Deodorants were originally marketed primarily to women, but by 1957 the market had expanded to male users, and estimates were that 50% of men were using deodorants by that date. The Ban Roll-On product led the market in sales. [18]