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Craftsman is a line of tools, lawn and garden equipment, and work wear.Originally a house brand established by Sears, the brand is now owned by Stanley Black & Decker.. As with all Sears products, Craftsman tools were not manufactured by Sears during the company's ownership, but made under contract by various other companies.
Its slogan is "The toughest name in tools." Home Depot also carries a higher end line of tools marked Husky Pro. All Husky hand tools have a lifetime warranty. [2] In the past, Home Depot had a program offering consumers an exchange of their broken Sears Craftsman or other brand of hand tool for a comparable Husky tool at no charge. [3]
Lowe's and manufacturing partner J.H. Williams launched Kobalt in 1998, [1] with the intention of competing against rival retailers Sears and The Home Depot and their respective Craftsman and Husky tool brands. [2] In 2003, the Danaher Corporation began producing the majority of Kobalt hand tools. [3] [4]
Easco continued the Craftsman contract with Sears. By 1969, the parent company was known as Easco Corporation. [1] Tools made by MDF for Sears have a "V" maker's mark on them, those by Danaher had a "V^" (V and upside down V, sometimes a right-side up V). Variations of the "VV" exist including three digit codes on tools such as ratchets.
Sears Hometown and Outlet Stores initiated a program to franchise Sears Outlet stores in 2012. In 2013, home appliances made up 78% of Sears Outlet's sales revenue and total revenue from Sears Outlet stores was $610 million. [42] In 2014, Sears Outlet partnered with the Make-A-Wish Foundation to support children with life-threatening conditions ...
It originated as a tool and die maker MTD's main competitors are Ariens, Briggs & Stratton, Husqvarna, John Deere, Stiga, Stihl, and The Toro Company. Over the years, MTD acquired the Troy-Bilt, Bolens, Cub Cadet, Craftsman (owned by its minority partner), and Yard-Man brands and companies. MTD Craftsman mowers utilize the Sears "247" model prefix