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  2. Conversion rate optimization - Wikipedia

    en.wikipedia.org/wiki/Conversion_rate_optimization

    Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process [citation needed], and through removing impediments to user experience and improving page loading speeds.

  3. Conversion marketing - Wikipedia

    en.wikipedia.org/wiki/Conversion_marketing

    The process of improving the conversion rate is called conversion rate optimization. However, different sites may consider a "conversion" to be a result other than a sale. [3] Say a customer were to abandon an online shopping cart. The company could market a special offer, like free shipping, to convert the visitor into a paying customer.

  4. Conversion funnel - Wikipedia

    en.wikipedia.org/wiki/Conversion_funnel

    Only a small proportion of those seeing the advertisement or link actually click the link. The metric used to describe this ratio is the click-through rate (CTR) and represents the top level of the funnel. Typical banner and advertising click-through rates are 0.02% in late 2010 and have decreased over the past three years.

  5. What is a factor rate and how to calculate it - AOL

    www.aol.com/finance/factor-rate-calculate...

    Using the factor rate provided by the lender, you can quickly calculate the cost of the borrowed funds. For example, if you borrowed $100,000 with a factor rate of 1.5, multiply those two figures ...

  6. Abandonment rate - Wikipedia

    en.wikipedia.org/wiki/Abandonment_rate

    Cart Conversion Rate = ( Number of Completed Purchases / Number of Shopping Carts Opened) X 100 For example; Let's say you have a grocery store. This market recorded 200 completed purchases and opened 1600 shopping carts. These numbers indicate that the market has 12.5% complete transactions. Cart abandonment rate: 1- cart conversion rate.

  7. Just say no to dynamic currency conversion - AOL

    www.aol.com/finance/just-no-dynamic-currency...

    “The consumer needs to know the exchange rate of his bank, the exchange rate of the merchant’s bank, the conversion fees, if any, and then be able to calculate in a fraction of a second what ...

  8. Cost per action - Wikipedia

    en.wikipedia.org/wiki/Cost_per_action

    Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.). [1]

  9. Cost-plus pricing - Wikipedia

    en.wikipedia.org/wiki/Cost-plus_pricing

    Sales Price = unit cost + markup price. Sales Price= $450 + $54 Sales Price = $504 Ultimately, the $54 markup price is the shop's margin of profit. Cost-plus pricing is common and there are many examples where the margin is transparent to buyers. [4]

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