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  2. Marketing of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Marketing_of_Apple_Inc.

    On September 30, 2013, Apple surpassed Coca-Cola to become the world's most valuable brand in the Omnicom Group's "Best Global Brands" report. [25] Boston Consulting Group has ranked Apple as the world's most innovative brand every year since 2005. [26] The New York Times in 1985 stated that "Apple above all else is a marketing company". [27]

  3. Apple poised to cross $4 trillion threshold

    www.aol.com/finance/apple-poised-cross-4...

    Apple is on track to become the first company with a market cap exceeding $4 trillion, currently valued at $3.92 trillion.Stock growth has been fueled by optimism around AI advancements in iPhones ...

  4. Apple's Market Share Poised To Gain, GenAI And iPhone ... - AOL

    www.aol.com/apples-market-share-poised-gain...

    International Data Corporation (IDC) rekindled optimism in smartphone makers like Apple Inc (NASDAQ:AAPL) with its latest market update. It expects global smartphone shipments to climb by 5.8% to ...

  5. Is Apple's Market Cap Going to $4 Trillion? - AOL

    www.aol.com/finance/apples-market-cap-going-4...

    Apple's market cap peaked at nearly $3.6 trillion, but it has since fallen back to around $3.4 trillion. When a company becomes that large and successful, it's natural that predictions about its ...

  6. Apple supply chain - Wikipedia

    en.wikipedia.org/wiki/Apple_supply_chain

    In China's A-shares market, it is an established strategy to invest in companies along the Apple supply chain such as Lens Technology (which manufactures glass for iPhones), Ofilm (which manufactures camera modules), Goertek (which makes acoustic units) and Desai Battery. [14]: 281

  7. Michael Spindler - Wikipedia

    en.wikipedia.org/wiki/Michael_Spindler

    One of his most successful strategies that soared Apple's global sales included giving Apple's various territories more autonomy over their marketing strategies. [4] In January 1990, then CEO of Apple, John Sculley, appointed Spindler to be Apple's chief operating officer. He was nicknamed "The Diesel" due to his strong work ethic.

  8. Apple's iPhone 16 launch will drive the company to a $4 trillion valuation by 2025, Wedbush said. Wedbush analyst Dan Ives raised Apple's price target to $300, citing the iPhone 16's AI features.

  9. Apple becomes the first $1 trillion global brand, Nvidia's ...

    www.aol.com/news/apple-becomes-first-1-trillion...

    (Reuters) -Apple has become the first brand to cross $1 trillion in brand value, a 15% jump from last year, while chipmaker Nvidia's value has nearly tripled, a global ranking by Kantar's BrandZ ...