Search results
Results From The WOW.Com Content Network
Euromonitor International's main product is Passport, a subscription-based database of market research. Much of the information on Passport is written by Euromonitor International's analysts, although it also includes information from various other sources. [7]
GfK (originally GfK-Nürnberg Gesellschaft für Konsumforschung e.V., 'Nuremberg Society for Consumer Research') is the largest German market research company. It provides data and intelligence to the consumer goods industry and is headquartered in Nuremberg, Germany. The company is a subsidiary of NIQ.
This is a list of marketing research firms. In the case of research groups or conglomerates the location of the headquarters of the parent entity is given.
Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
The company developed its first international panel (Worldpanel Comtech) in 2006 and the delivery tool Worldpanel Online in 2010. In 2011, a new panel in Indonesia was launched. [4] In 2012, a new strategic tie up with another Kantar company, IMRB, led to the integration of their consumer panel in India into the Worldpanel network.
ESOMAR is a global professional association for market research and insights that was founded in 1947. [1] [a] The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation. [2]
In 2017, NPD ranked as the 8th largest market research company in the world, according to the independent AMA Gold Report Top 50 report. [1] The NPD Group operates in 20 countries, across more than 20 industries. The current name, Circana, was adopted in 2023 after the company's merger with IRI. [2]
The company was founded in 1975 by Didier Truchot, Chairman of the company, and has been publicly traded on the Paris Stock Exchange since 1 July 1999. Since 1990, the Group has created or acquired numerous companies. In October 2011, Ipsos acquired Synovate, resulting in an Ipsos organization that ranks as the world’s third largest research ...