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GfK (originally GfK-Nürnberg Gesellschaft für Konsumforschung e.V., 'Nuremberg Society for Consumer Research') is the largest German market research company. It provides data and intelligence to the consumer goods industry and is headquartered in Nuremberg, Germany. The company is a subsidiary of NIQ.
In 2017, NPD ranked as the 8th largest market research company in the world, according to the independent AMA Gold Report Top 50 report. [1] The NPD Group operates in 20 countries, across more than 20 industries. The current name, Circana, was adopted in 2023 after the company's merger with IRI. [2]
Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
Its parent company is Hindustan Thompson Associates, which in turn is owned by Martin Sorrell's WPP Group plc. Within WPP, IMRB is aligned with the Kantar Group, an umbrella network of global market research companies that together account for over $2 billion in revenues and form the world’s second biggest market research conglomerate.
Market research companies by country (17 C) B. Branding companies (3 C, 10 P) I. International marketing research companies (4 P) P. Public opinion research companies ...
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
The firm was founded by Robert Senior in 1972. [3] Trevor Fenwick joined in 1978. [4] [5] [6]Euromonitor International's main product is Passport, a subscription-based database of market research.
Synovate was a market research company with more than 100 offices in 62 countries. [2] It was acquired by Ipsos in 2011 which combined to be the third largest in the world. [ 3 ]