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Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
At the end of World War II, many traditional materials used in the manufacture of products were not readily available, so manufacturers looked for other cheap, plastic alternatives. [9] In 1947, the Lego company was the first toy manufacturer in Denmark to purchase a plastic injection moulding machine, which was so expensive that it cost more ...
Lego releases its first building "system" of the Town Plan along with 27 other sets. [3] Lego bricks begin selling better, but are not yet the core Lego product. Lego first exports toys to Sweden. Godtfred Kirk Christiansen demonstrates the Lego bricks at a toy fair in Nuremberg, Germany. First Lego trees are released. 1956:
Zbigniew Libera was born and raised in Pabianice, Łódź Voivodeship, Poland, to a single mother whose occupation was nursing. [2] [4]Libera spent much of his life in Poland and studied at the Nicolaus Copernicus University in Toruń. [1]
Lego has a policy to not make realistic weapons and military equipment, [1] leaving an opportunity for other building block companies to fill this niche. Cobi has various licensing deals, such as with Company of Heroes 3 , [ 2 ] along with The Tank Museum [ 3 ] at Bovington Camp , and also for some Hollywood movies, such as Top Gun: Maverick .
The increase of Lego guns and other forms of weaponry in Lego sets has been a continued source of controversy. In May 2016, researchers at the University of Canterbury published a report in the scientific journal PLOS One, [4] which concluded that Lego had become “significantly more violent” after the research found that the violence of products highlighted in Lego catalogues had increased ...