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Deckers Outdoor Corporation, doing business as Deckers Brands, is a footwear designer and distributor based in Goleta, California, United States. It was founded in 1973 by University of California, Santa Barbara alumni Doug Otto and Karl F. Lopker .
Deckers owns several shoe brands. As mentioned, Uggs and Hoka have been performing particularly well in recent years. In the first quarter, net sales for Hoka were up 30% year over year, and net ...
It was founded in 2009 in Annecy, France, and had been based in Richmond, California before it was acquired by Deckers Brands in 2013. Hoka first gained attention in the running industry by producing shoes with oversized midsoles, dubbed "maximalist" shoes, in contrast to the minimalist shoe trend that was gaining popularity at the time.
Consumer products like shoe brands are notorious for being trendy, and it will be difficult for Deckers to sustain its momentum in Hoka, which now makes up more than half of the company's sales ...
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UGG partnered with designer shoe brand Jimmy Choo in 2009 to launch a capsule collection combining the brands' styles. [14] The following year, UGG debuted a collection of boots designed in collaboration with Swarovski. The company launched its first men's advertising campaign in 2011 featuring New England Patriots quarterback Tom Brady in 2011 ...
Deckers' (DECK) substantial investments to strengthen its online presence are aiding its performance. Also, strength in the HOKA ONE ONE brand is a key driver. Deckers' (DECK) Omni-Channel Efforts ...
Simple Shoes, also known as Simple, is an American footwear brand created in 1991 by Eric Meyer, a California native. Simple was acquired by Deckers Outdoor Corporation in 1993, then closed by Deckers in 2011, [ 1 ] and subsequently acquired by Denis Ryan in 2015.