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Ranking for local search involves a similar process to general SEO but includes some specific elements to rank a business for local search. For example, local SEO is all about 'optimizing' your online presence to attract more business from relevant local searches.
Location search optimization (LSO) [1] is the process of improving the visibility of a website or a webpage by reaching more readers through location-enabled devices. The LSO is a new step in a line of web optimization methods, which began with search engine optimization (SEO) to boost search rankings, and social media optimization (SMO) to make content more sharable.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
One can search for local information via search engines. These often return local search results from directories [5] and maps. Google for instance, will present results from its directory (called Google Business Profile) in Google Maps and also in the search engine results pages [6] in the form of a local pack.
Search engine marketing is also a method of business analytics, which is mainly aimed at providing useful information for organizations to find business opportunities and generate profits. SEM can help organizations optimize their marketing and gather more audience and create more customers. [6]
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