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Tab (stylized as TaB) was a diet cola soft drink produced and distributed by The Coca-Cola Company, introduced in 1963 and discontinued in 2020.The company's first diet drink, [1] Tab was popular among some people throughout the 1960s and 1970s as an alternative to Coca-Cola.
The widespread, though not universal, agreement that the newest formulations taste much more "normal" (sugar-like) than the older diet soft drinks have prompted some producers, such as Jones Soda, to abandon the "diet" label entirely in favor of "sugar-free", implying that the taste is good enough to drink even when not trying to lose weight ...
Diet Coke is undoubtedly beloved — of the more than $285 billion U.S. soft drink market, it’s the fourth most popular soda in the United States.Yet Diet Coke has long benefited from a ...
First Diet Coke logo, used from 1982–88. When diet colas first entered the market, beginning with Diet Rite in 1958, the Coca-Cola Company had a long-standing policy to use the Coca-Cola name only on its flagship cola, and so its diet cola was named Tab when it was released in 1963.
Well, according to host Ira Glass, the show's recipe comes from a recipe book that belonged to Coke's founder, John Pemberton, and its mixture of orange oil, lemon oil, neroli oil, nutmeg oil ...
The Coca-Cola Company's formula for Coca-Cola syrup, which bottlers combine with carbonated water to create the company's flagship cola soft drink, is a closely guarded trade secret. Company founder Asa Candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity , marketing , and intellectual property protection ...