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To reduce cognitive dissonance, the participant smokers adjusted their beliefs to correspond with their actions: Functional beliefs ("Smoking calms me down when I am stressed or upset."; "Smoking helps me concentrate better."; "Smoking is an important part of my life."; and "Smoking makes it easier for me to socialize.")
The reduction in cognitive dissonance following a decision can be achieved by selectively looking for decision-consonant information and avoiding contradictory information. The objective is to reduce the discrepancy between the cognitions, but the specification of which strategy will be chosen is not explicitly addressed by the dissonance theory.
The selective perception discussed here, however, is done in order to reduce dissonance with previously held beliefs (Wheeless, 1974). Several communication theories use this assumption of skewed perception as their basis (i.e., hostile media phenomenon, third-person effect).
What Is Cognitive Dissonance? ... and the discrepancy between cognitions. The idea is that feeling psychologically uncomfortable leads someone to reduce dissonance, which could be by avoiding ...
Attitudes are associated beliefs and behaviors towards some object. [1] [2] They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict.
If people have too much external justification for their actions, cognitive dissonance does not occur, and thus, attitude change is unlikely to occur. On the other hand, when people cannot find external justification for their behavior, they must attempt to find internal justification—they reduce dissonance by changing their attitudes or behaviors.
The theory of insufficient justification formally states that when extrinsic motivation is low, people are motivated to reduce cognitive dissonance by generating an intrinsic motivation to explain their behavior, and similarly more likely to decline a desired activity when presented with a mild threat versus a more serious threat. Insufficient ...
The theory of cognitive dissonance proposes that people have a motivational drive to reduce dissonance. Choice-supportive bias is potentially related to the aspect of cognitive dissonance explored by Jack Brehm (1956) as postdecisional dissonance. Within the context of cognitive dissonance, choice-supportive bias would be seen as reducing the ...