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The first three Marketing Festivals (2013-2015) were held in Brno, the fourth in 2016 in Ostrava and the fifth in 2017 was scheduled to take place in Prague. Marketing Festival was nominated twice for the Marketing Inspiration award of Křišťálová Lupa (2014, 2015). Since May 2016, Marketing Festival has been registered as a European ...
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...
RWE Supply & Trading CZ is the largest natural gas trading company in the Czech Republic. It is owned by the German energy company RWE. The group used to own pipelines from Lanžhot on Czech-Slovak border to Germany. Its market position deteriorated in 1997 when the competing Yamal-Europe pipeline was put into operation.
Marketing managers are often responsible for influencing the level, timing, and composition of customer demand. In part, this is because the role of a marketing manager (or sometimes called managing marketer in small- and medium-sized enterprises) can vary significantly based on a business's size, corporate culture, and industry context. For ...
Articles relating to marketing, profitably using the results of studying short-term and long-term needs of those who can pay for a one-time, or in most cases, a steady flow of service or product placement.
Marketers typically begin planning with a detailed understanding of customer needs and wants. A need is something required for a healthy life (e.g. food, water, shelter, emotional bonding); A want is a desire, wish or aspiration; When needs or wants are backed by purchasing power, they have the potential to become demands.
A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.