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Businessman Harold "Matt" Matson and the husband-and-wife duo of Elliot and Ruth Handler founded Mattel as Mattel Creations in January 1945 in a garage in Los Angeles. [15] [16] The company name chosen is a portmanteau of the surname of Matson and first name of Elliot, with former chairman and CEO Bob Eckert revealing at a 2013 Christmas Day Peninsula Seniors lecture that the founders ...
Ruth Marianna Handler (née Mosko; November 4, 1916 – April 27, 2002) was an American business magnate and inventor.She is best known for inventing the Barbie doll in 1959 [2] and being co-founder of toy manufacturer Mattel with her husband Elliot, as well as serving as the company's first president from 1945 to 1975.
Charmin' Chatty (1963–1964) Talking doll, Mattel's Changeable Record Doll, came with five changeable records. Chatty Cathy (1960–1965) Mattel's original talking doll. The pull-string talking mechanism that was created for Chatty Cathy in 1960, and it was used in many Mattel talking dolls from 1960 to 1975.
Mattel continued to develop a number of talking toys, including Chatty Baby, Tiny Chatty Baby, and Charmin' Chatty. Toys were made for cartoon favorites such as Bugs Bunny and Porky Pig, and for television characters such as Herman Munster and Mr. Ed. When Handler's daughter Barbara married Allan Segal, they created Allan, Ken's friend.
A 1953-55 Lesney-Matchbox Road Roller, one of the first toys to be produced under the Matchbox name. The Matchbox name originated in 1953 as a brand name of the British die-casting company Lesney Products, whose reputation was moulded by [2] John W. "Jack" Odell (1920–2007), [3] Leslie Charles Smith (1918–2005), [4] and Rodney Smith.
Mattel Inc. has won back the rights to produce toys based on The Walt Disney Company’s lineup of iconic Disney princesses and “Frozen” characters. Hasbro was previously the owner of the ...
The Ideal trademarks, and most toy molds not purchased by Hasbro or Mattel, were purchased by Jay Horowitz of American Plastic Equipment, who later transferred all rights to American Plastic Equipment's subsidiary, American Classic Toys. Mr. Horowitz licensed the trademark and toy rights to Plaza Toys, to be used on its Fiddlestix building ...
Toy companies including Mattel, the Lego Group, Hasbro and MGA Entertainment have taken note of the rise of these customers known in the industry as "kidults" and increasingly are making toys with ...