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Robert L. May created Rudolph in 1939 as an assignment for Chicago-based Montgomery Ward. The retailer had been buying and giving away booklets for Christmas every year and it was decided that creating their own book would save money. May considered naming the reindeer Rollo or Reginald before deciding upon using the name Rudolph. [11]
This softcover Rudolph poem booklet was first distributed by Montgomery Ward during the 1939 holiday season. [21] Shoppers loved it and 2.4 million copies were distributed. Wartime restrictions on paper use prevented a re-issue until 1946. In that year, Montgomery Ward gave away another 3.6 million softcover copies to its shoppers. [1]
Rudolph's story was originally written in verse by Robert L. May for the Montgomery Ward chain of department stores in 1939, and it was published as a book to be given to children in the store at Christmas time. [11] The 1949 Christmas song "Rudolph the Red-Nosed Reindeer" by Gene Autry further popularized the character.
I have known for years that Robert May, father of my law school classmate Chris, wrote the book about Rudolph, the Red-Nosed Reindeer. But I did not know the details ...
"Rudolph, the Red-Nosed Reindeer" is a song by songwriter Johnny Marks based on the 1939 story Rudolph the Red-Nosed Reindeer published by the Montgomery Ward Company. [3] Gene Autry's recording hit No. 1 on the U.S. charts the week of Christmas 1949.
The original Montgomery Ward & Co. was a mail-order business and later a department store chain that operated between 1872 and 2001. The current Montgomery Ward Inc. is an online shopping and mail-order catalog retailer that started several years after the original Montgomery Ward shut down.
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Aaron Montgomery Ward (February 17, 1843 – December 7, 1913) was an American entrepreneur based in Chicago who made his fortune through the use of mail order for retail sales of general merchandise to rural customers. In 1872 he founded Montgomery Ward & Company, which became nationally known.