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  2. Surescripts - Wikipedia

    en.wikipedia.org/wiki/Surescripts

    In 2008, Surescripts merged with RxHub which was formed by a consortium of pharmacy benefit management companies comprising CVS Caremark, Express Scripts and Medco Health Solutions. [2] According to the U.S. Department of Health and Human Services, in 2014 96% of U.S. community pharmacies and 70% of U.S. physicians used Surescripts' e ...

  3. Call to action (marketing) - Wikipedia

    en.wikipedia.org/wiki/Call_to_action_(marketing)

    Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.

  4. Luke Montgomery - Wikipedia

    en.wikipedia.org/wiki/Luke_Montgomery

    Luke Montgomery (born 1973 or 1974 [1]) is an American viral commercial director, entrepreneur, media strategist and political activist.. Known for directing controversial comedic viral ads produced in a style Time described as "shock tactic advertising," [2] and Entertainment Tonight called "the hottest topic on the planet," [3] Montgomery's commercials, politically-charged PR stunts and ...

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  6. Telemarketing - Wikipedia

    en.wikipedia.org/wiki/Telemarketing

    Telemarketing. Telemarketing (sometimes known as inside sales, [1] or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products, subscriptions or services, either over the phone or through a subsequent face to face or web conferencing appointment scheduled during the call.

  7. Sales presentation - Wikipedia

    en.wikipedia.org/wiki/Sales_presentation

    A sales pitch is essentially designed to be either an introduction of a product or service to an audience who knows nothing about it, or a descriptive expansion of a product or service that an audience has already expressed interest in. Sales professionals prepare and give a sales pitch, which can be either formal or informal, and might be ...

  8. Cold calling - Wikipedia

    en.wikipedia.org/wiki/Cold_calling

    Cold calling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call. [ 1 ] [ 2 ] It is an attempt to convince potential customers to purchase the salesperson's product or service.

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