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Proactiv is an American brand of skin-care products developed by two American dermatologists, Katie Rodan and Kathy A. Fields, and launched in 1995 by Guthy-Renker, a California-based direct marketing company, that was endorsed by famous celebrities. [2]
Additional clients that KraftWorks has partnered with are Ann Taylor, Barneys New York, Boyds Philadelphia, Britney Spears, Celine Dion, CK One, Elizabeth Arden Red Door, Elizabeth Taylor Black Pearls, Joseph Ribkoff, La Prairie, Lacoste, Moët & Chandon, Nina Shoes, Physicians Formula, Popchips, Wonderwall line of clothing from surfer Laird ...
During the 1950s, the company diversified into other personal care products, including shaving cream, cold cream, suntan lotion and suntan oil. In the late 1950s it originated the CoverGirl line of cosmetics, notable for using Noxzema's medicated ingredients.
Bengay and similar products, such as Flexall, Mentholatum, Capzasin and Icy Hot, variously contain menthol, methyl salicylate (oil of wintergreen), and capsaicin as active ingredients and have a potential to cause first-to-third-degree chemical burns. [4] [5] Some people have been hospitalized after receiving such burns. [4]
Victoria Jackson is an American entrepreneur and writer who ran the cosmetics business Victoria Jackson Cosmetics for many years. In 2008, after her daughter was diagnosed with neuromyelitis optica (NMO), Jackson and her husband established the Guthy-Jackson Charitable Foundation, funding research into NMO treatment and cures. [1]
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