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The own label Sainsbury's Basics brand was used for its low cost products until the late 2010s. Sainsbury's Basics was an economy range of around 550 lines, [7] mainly food but also including other areas such as toiletries and stationery. The Basics range used minimal packaging with simple orange and white designs.
Brooke Bond Red Label is made in tea manufacturing units of Assam, Cooch Behar, Darjeeling and some parts of Meghalaya. The manufacturing process of tea includes the stages of withering (leaving tea leaves to dry), rolling/cutting (through which complex series of chemical changes known as oxidation are initiated), drying and then grading into ...
The UK market is dominated by five brands - PG Tips (owned by Lipton Teas and Infusions), Tetley (owned by Tata Tea Limited), Typhoo (owned by the Indian conglomerate Apeejay Surrendra Group), Twinings (owned by Associated British Foods) and Yorkshire Tea (owned by Bettys and Taylors of Harrogate). Tetley leads the market with 27% share ...
Lipton is a brand named after its founder, Sir Tom Lipton who started an eponymous grocery retail business in the United Kingdom in 1871. The brand was used for various consumer goods sold in Lipton stores, including tea from 1890 for which the brand is now best known.
Sainsbury's first shop in Drury Lane c. 1919. Sainsbury's was established as a partnership in 1869, when John James Sainsbury and his wife Mary Ann opened a shop at 173 Drury Lane in Covent Garden, London. [7] Sainsbury started as a retailer of fresh foods and later expanded into packaged groceries such as tea and sugar.
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