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The most commonly used material is a heavy weight vinyl known as PVC (polyvinyl chloride). The weights of the different banner substrates range from as light as 9 ounces per square yard (310 g/m 2) to as heavy as 22 oz/sq yd (750 g/m 2), and may be double- or single-sided.
A banner facing underneath or against glass is absorbing exposure from the sun. A banner printed on UV outdoor ink will last several years to a decade where cheaper ink fades, requiring frequent replacement. Being behind glass, a two-sided banner can be displayed from the inside and out, often building recognition between shoppers and caretakers.
Home Hardware is a retailers' co-operative and has many banners which store owners trade under. Since the acquisition of Bunnings by Wesfarmers in 1994, the big-box store concept has changed how new hardware stores are built. In 2004, Mitre 10 built its first supercentre Mitre 10 MEGA with an average store size of 13,500 m 2. These were later ...
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Online banner advertising began in the early 1990s as page owners sought additional revenue streams to support their content. Commercial online service Prodigy displayed banners at the bottom of the screen to promote Sears products. The first clickable web ad was sold by Global Network Navigator in 1993 to a Silicon Valley law firm. [21]
Examples of traditional media include print media such as newspapers and magazines, electronic media such as radio and television, and outdoor media such as banner or billboard advertisements. Each of these platforms provides ways for brands to reach consumers with advertisements.
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