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The "Izod" and "Haymaker" brands were already established there. "Lacoste" was added to enhance the brands' prestige and introduce the name to American markets. The resulting union of the two companies was the piqué polo/tennis shirt. When the shirts began to sell well, Crystal decided to keep the combined names.
Izod Golf: The official golf line of Izod, it includes shirts, shorts, and pants, available for men, and until 2022, for women. Izod Holiday: The holiday collection of Izod, it features Fair Isle sweaters and holiday-colored, tartan, long-sleeve, button-down shirts. IzodEd: A licensed line of schoolwear for children and young adults
Croc O' Shirt patch. Croc O' Shirt was a line of apparel marketed by Mad Dog Productions, mocking the Lacoste shirts in the early 1980s. The brand's name was a pun on the phrase "crock of shit" and its logo was a deceased Lacoste crocodile lying on its back. Croc O' Shirt was introduced in late 1980. [1]
When attempts to separate Izod and Lacoste to create revenue did not alleviate the debt, Crystal sold his half of Lacoste back to the French and Izod was sold to Van Heusen. However, starting in 2000, with the hiring of a new fashion designer Christophe Lemaire, Lacoste began to take over control of its brand name and logo, reining in their ...
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In 1929 René Lacoste, the French 7-time Grand Slam champion, decided that the stiff dress shirts and ties usually worn by tennis players were too cumbersome and uncomfortable for the tennis court. Instead, he designed a loosely-knit piqué cotton shirt with an unstarched, flat protruding collar and a longer shirt-tail in back than in front ...