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Lancôme Boutique on NYC's Upper West Side. Founded in 1935 by Guillaume d'Ornano and his business partner Armand Petitjean in France, as a fragrance house. The name "Lancôme" was inspired by the forest of Lancosme which lies in the Indre valley in the heart of France in the region of Brenne [] - the name was chosen by Guillaume's wife Elisabeth d'Ornano.
Teenage girls believed that lipstick was a symbol of womanhood, yet adults saw it as an act of rebellion. Many Americans, especially immigrants, did not accept teenage girls wearing lipstick. A 1937 survey revealed that over 50% of teenage girls fought with their parents over lipstick. [23]
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