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Wrangler Jeans were first made by the Blue Bell Overall Company, which had acquired the brand when it took over Casey Jones in the mid-1940s. Blue Bell employed Bernard Lichtenstein ("Rodeo Ben" [ 1 ] ), a Jewish [ 2 ] tailor from Łódź who worked closely with cowboys , to help design jeans suitable for rodeo use. [ 3 ]
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That year, the company adopted the JCPenney style in advertising. [16] and its revenues reached $5 billion (equivalent to $37.6 billion in 2025) for the first time and catalog business made a profit for the first time. [17] JCPenney reached its peak number of stores in 1973, with 2,053 stores, 300 of which were full-line establishments. [17]
Stirrup pants or stirrup leggings are a type of close-fitting pants that taper at the ankle, similar to leggings, except that the material extends to a band, or strap, that is worn under the arch of the foot to hold the pant leg in place. The band of material is often elasticized to prevent the material around the foot from tearing.
Wrangler may refer to: Wrangler (profession), a handler of animals, especially horses and cattle, or a professional who searches for and/or handles animals (or other products) for film productions; Jeep Wrangler, a type of motor vehicle; Goodyear Wrangler, a commercial line (family) of automotive tires for SUVs / 4x4s; Wrangler (jeans), a brand ...
By the 1960s, both men's and women's jeans had the zipper down the front. Historic photographs indicate that in the decades before they became a staple of fashion, jeans generally fit quite loosely, much like a pair of bib overalls without the bib. Indeed, until 1960, Levi Strauss called its flagship product "waist overalls" rather than "jeans".
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