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In business analysis, PEST analysis (political, economic, social and technological) is a framework of external macro-environmental factors used in strategic management and market research. PEST analysis was developed in 1967 by Francis Aguilar as an environmental scanning framework for businesses to understand the external conditions and ...
The idea that the resources and capabilities of a new firm can be applied to create different offerings and address the needs of different market segments was first spelled out in Edith Penrose’s influential "Theory of the Growth of the Firm," [11] and since then has become a cornerstone of the resource-based view in strategic management ...
After identifying suitable new areas of growth, a business needs to quantify and evaluate the opportunities to generate the lines of the business. [8] In order to meet a new or uncovered customer need a new growth platform has to form as a result of a force of change which include new technologies, social pressures or changes in the legal system .
Javier Perez-Capdevila - strategic management and business analysis and valuation; Krishna Palepu - business analysis and valuation, financial statements; Scott Patterson; Keith Pavitt - innovation clusters and innovation taxonomy (1970s through 2000) Edith Penrose - The Theory of the Growth of the Firm (1959) Juan Antonio Pérez López ...
Connection-based theories propose that the attachment or association with the self-induced by owning a good is responsible for the endowment effect (for a review, see Morewedge & Giblin, 2015 [2]). Work by Morewedge, Shu, Gilbert and Wilson (2009) [ 21 ] provides support for these theories, as does work by Maddux et al. (2010). [ 28 ]
The Ansoff matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future business growth. [1] It is named after Russian American Igor Ansoff , an applied mathematician and business manager, who created the concept.
Demand-led growth is the foundation of an economic theory claiming that an increase in aggregate demand will ultimately cause an increase in total output in the long run. This is based on a hypothetical sequence of events where an increase in demand will, in effect, stimulate an increase in supply (within resource limitations).
"Increasing Returns and Long-Run Growth". Journal of Political Economy. 95 (5): 1002– 1037. doi: 10.1086/261420. JSTOR 1833190. S2CID 6818002. PN Rosenstein-Rodan, 1943: The Problems of Industrialisation of Eastern and South-Eastern Europe. The Economic Journal Vol.53; R Nelson, 1956: A Theory of the Low-Level Equilibrium Trap in ...