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SoBe (stylized as SoBe) is an American brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the SoBe name has also been licensed for gum and chocolate products. SoBe switched from glass bottles ...
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Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water.
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SoBe and DreamWorks Animation aired a 3-D trailer for the upcoming film Monsters vs. Aliens, along with a 3-D ad for Sobe Life Water that featured Ray Lewis and Matt Light dancing Swan Lake (renamed Lizard Lake for this ad), as well as the promo for the upcoming episode of Chuck in 3-D.
From its creation in 1995, SoBe's sales rose rapidly and climbed to $275 million by 2000. [10] The following year, the brand rode the "good-for-you" trend among American consumers to break the quarter billion dollar barrier in 2000. [11] SoBe was sold to PepsiCo for a reported $370 million cash on October 30, 2000. [12]
The main brands distributed under this division include Pepsi, Mountain Dew, Gatorade, 7 Up (outside the U.S.), Tropicana Pure Premium orange juice, Starry, SoBe Lifewater, Tropicana juice drinks, AMP Energy, Naked Juice, and Izze. Aquafina, the company's bottled water brand, is also marketed and licensed through North America Beverages. [54]
SoBe Lifewater zero: Cherimoya Punch, Strawberry Dragonfruit, Yumberry Pomegranate, Fuji Apple Pear, Black and Blue Berry, Mango Melon, Acai Fruit Punch 0 2.5