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Energy Brands' first product was Glacéau Smartwater, vapor-distilled water with added electrolytes, which was released at the company's launch in 1996. [2] [3] Glaceau Fruitwater, adding zero-calorie fruit flavors to the core Smartwater, followed in 1998.
Popular water replacement Vitamin Water got healthier recently with the introduction of Vitamin Water 10, a new low calorie drink which pitches itself as a great source to get your vitamins with ...
Propel Fitness Water was introduced in 2002 by Gatorade. [2] In 2005, Gatorade introduced Propel Calcium. [3] [4] In the summer of 2006, Gatorade introduced Propel powder packets: a dry powder mix of Propel, where the contents of a powder packet are added to a 500 ml (16.9 oz) bottle of water.
Enhanced waters vary from zero-calorie beverages certified organic and flavored with natural herb extracts, such as Ayala's Herbal Water, [5] [6] to the Glacéau brands of beverages owned by The Coca-Cola Company. In May 2007 Coca-Cola bought Energy Brands, the maker of Glacéau Vitamin water, for $4.1 billion to narrow its gap with competitor ...
BY CANDICE CHOI AP FOOD INDUSTRY WRITER NEW YORK (AP) -- Fans of Vitaminwater are demanding that parent company Coca-Cola drop a new formula that uses stevia, a low-calorie sweetener known for its ...
Powerade Option took 36% of the Fitness Water category behind Propel's 42%. [citation needed] In 2007, Powerade Zero was released, a sports drink with electrolytes, which contains no sugar, no calories and no carbohydrates. [5] [6] In 2007 Coca-Cola acquired Fuze Beverage, a leading energy drink company. [7]