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NYX DARIEN (/ n ɪ k s /) is an American cosmetics company that is a subsidiary of L'Oréal. The company was founded in Los Angeles by Toni Ko in 1999. It was named after Nyx, the Greek goddess of the night. [1] NYX Professional Makeup is "certified" and acknowledged by PETA as a cruelty-free brand, [2] and they offer a wide range of vegan ...
Toni Ko (born 1973) [5] is a Korean-American businesswoman and founder of NYX Cosmetics.She currently works in Los Angeles. [2] She founded her company in 1999 and expanded it until she sold it to L’Oréal in 2014 for $500 million. [6]
In June 2014, L'Oréal agreed to acquire NYX Cosmetics for an undisclosed price, bolstering its makeup offerings in North America, where its consumer-products unit has faltered. [ 16 ] In September 2014, L'Oréal announced it had agreed to purchase Brazilian hair care company Niely Cosmeticos Group for an undisclosed amount. [ 17 ]
Beauty and personal care companies carved out a space at Super Bowl LVIII.. E.l.f. Beauty (), L'Oréal-owned NYX Cosmetics and CeraVe, and Unilever’s Dove presented new ads during football's ...
NYX Professional Makeup has partnered with Netflix to create a makeup collection inspired by the popular hit series “La Casa de Papel” (“Money Heist”). The line marks the beauty brand’s ...
NYX Professional Makeup From a page move : This is a redirect from a page that has been moved (renamed). This page was kept as a redirect to avoid breaking links, both internal and external, that may have been made to the old page name.
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