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In marketing, the unique selling proposition (USP), also called the unique selling point or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values).
Defining your unique selling proposition is critical to knowing how you stand out from your peers and what blend of experience, skills and strengths you bring to the table.
AP – Accounts payable; ... RSP – Retail selling price; ... USP – Unique Selling Proposition; UPI – Unified Payment Interface; V
Consumers are always looking around for the best possible deal at the best quality and how these products or services will contribute to their success. The value proposition is the promise that the business will give the consumer to assure best possible value. The value proposition is a creative statement that depicts the unique selling point.
Customer Value Proposition is a complicated principle however, it is the main theory behind the existence and the survival of a business or a company. Value proposition means that extra values and benefits should be added to the firm's products.
Unique selling proposition/Unique selling point, in marketing; United States Pharmacopeia; Urs Samyuktha Paksha, an Indian political party; Useful space principle, in the game of bridge; Uttama Seva Padakkama, a military decoration in Sri Lanka; Uspantek language (ISO 639 code: usp), a Mayan language
Direct selling is marketing and selling products to consumers directly, away from a fixed retail location. Sales are typically made through party plan, one-to-one demonstrations, and other personal contact arrangements. A text book definition is: "The direct personal presentation, demonstration, and sale of products and services to consumers ...
This course is designed for students who wish to pursue an interest in the life sciences. The College Board recommends successful completion of high school biology and high school chemistry [2] before commencing AP Biology, although the actual prerequisites vary from school to school and from state to state.