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First beam bricks are released. 1955: Lego releases its first building "system" of the Town Plan along with 27 other sets. [3] Lego bricks begin selling better, but are not yet the core Lego product. Lego first exports toys to Sweden. Godtfred Kirk Christiansen demonstrates the Lego bricks at a toy fair in Nuremberg, Germany.
Lego has since released another animated film based on one of its toy lines, Ninjago, entitled The Lego Ninjago Movie in 2017. [32] In the first half of 2017, Lego saw its first revenue decline in 13 years, announcing plans in September 2017 to cut 1,400 jobs. [33]
The first was The Ultimate Lego Book, published in 1999. In 2009, the same publisher produced The LEGO Book, which was sold within a slipcase along with Standing Small: A celebration of 30 years of the LEGO minifigure, a smaller book focused on the minifigure. In 2012, a revised edition was published.
Lego Harry Potter (stylized as LEGO Harry Potter) is a Lego theme based on the film series of the same name and the eponymous novels by British author J. K. Rowling.It is licensed from Warner Bros. Lego models of important scenes, vehicles and characters were made for the first six films and all of the published books.
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.
The first Lego Star Wars minifigures to ever be released were Luke Skywalker and Ben Kenobi from #7110 "Landspeeder". [13] Tan colored OOM battle droids are the first Lego Star Wars minifigure by production code (sw0001a) and have only four different unique designs, all of which are only different oriented arms and an additional backplate.
The book was listed by Forbes as one of their staff choices for "The Best Books Of 2013". [1] Johnny Davis, writing for The Guardian in 2017, mentioned that the book "has become a set business text", with Sony, Adidas and Boeing "said to refer to it", as the company's revival "has been called the greatest turnaround in corporate history".
A feature film based on Lego toys, The Lego Movie, was released in 2014 and became a critical and commercial success. In 2017, The Lego Batman Movie , was released and featured popular characters based from the DC universe and featured other fictional characters from different universes such as Harry Potter , The Wizard of Oz , The Lord of the ...