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Demographic targeting is a form of behavioral advertising in which advertisers target online advertisements at consumers based on demographic information. [1]They are able to achieve this by using existing information from sources such as browser history, previous searches as well as information provided by the users themselves to create demographic profiles of consumers.
Demographic targeting was the first and most basic form of targeting used online. involves segmenting an audience into more specific groups using parameters such as gender, age, ethnicity, annual income, parental status, etc. All members of the group share a common trait.
Geodemography is the study of people based on where they live [citation needed]; it links the sciences of demography, the study of human population dynamics, and geography, the study of the locational and spatial variation of both physical and human phenomena on Earth, [1] along with sociology. It includes the application of geodemographic ...
In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities. [1] It can be used in any aspect of the marketing mix — the product, price, promotion, or place ( geo targeting ).
A demographic profile is a form of demographic analysis in which information is gathered about a group to better understand the group's composition or behaviors for the purpose of providing more relevant services. In business, a demographic profile is usually used to increase marketing efficiency.
Geographic targeting is a viable way for resource allocation, especially to alleviate poverty in a country. In this context, public expenditure and policy interventions can be deployed to reach the neediest people in the poorest areas.
Strategic geography is concerned with the control of, or access to, spatial areas that affect the security and prosperity of nations. Spatial areas that concern strategic geography change with human needs and development. This field is a subset of human geography, itself a subset of the more general study of geography.
Demographic engineering is deliberate effort to shift the ethnic balance of an area, especially when undertaken to create ethnically homogeneous populations. [1] Demographic engineering ranges from falsification of census results, redrawing borders, differential natalism to change birth rates of certain population groups, targeting disfavored groups with voluntary or coerced emigration, and ...