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Priceline.com, an online travel agency offered a name your own price option. However, by 2005, Priceline began to de-emphasize this system, [10] and added published price options on its websites. [9] A 2014 academic study showed that posted prices can guarantee higher profitability to service providers than the name-your-own-price mechanism. [11]
Priceline also sells discounted cruises, as well as tours and attractions. In 2002, Priceline licensed its Name Your Own Price travel system to eBay. [9] In November 2007, Priceline “permanently” eliminated all booking fees on published airfares. In April 2014, Priceline.com Incorporated changed its name to "The Priceline Group Inc."
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Walker is also curator of TEDMED since 2011, and a founder of Priceline.com (now known as Booking Holdings) and Synapse Group, Inc. In 2000, Forbes estimated his net worth at $1.6 billion. [1] By October 2000, his estimated worth was down to $333 million. [2] As of 2013, he is not on the Forbes list of the world's billionaires. [3]
There has to be more of an economic theory behind the Name Your Own Price system, at the very least as a kind of bidding. It seems to me a rather important innovation in the evolution of the Price system. 71.246.25.169 21:15, 15 January 2006 (UTC)
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