Search results
Results From The WOW.Com Content Network
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
Nike primarily used the red and white color palette on its logo for much of its history. The red is meant to exemplify passion, energy, and joy, while the white color represents nobility, charm and purity. [13] Until 1995, the official Nike corporate logo for Nike featured the name "NIKE" in Futura Bold, all-caps font, cradled within the Swoosh ...
The popular fitness apparel company may not have become so successful if it had been given different branding.
The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." [1] From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales ...
The Nike Cortez is the first track shoe released by Nike in 1972, and is therefore thought to be a significant aspect to the success of the company. The Nike Cortez was first designed by Nike co-founder Bill Bowerman , [ 2 ] aiming to produce a comfortable and durable running shoe for distance training and road running.
Nike has also been in the news due to an investment from billionaire Bill Ackman. The known value investor has a hedge fund called Pershing Square, which only had investment positions in seven ...
Nike called out challenges in its direct business, a soft wholesale order book, macro uncertainty especially in China, and cutting back orders for its classic footwear franchises as the reasons ...
In Athens Nike was often honored alongside Athena or as an attribute of Athena, where she was called Athena Nike. According to Sikes, Nike was worshipped as a facet of Athena due to her role as the city's patron goddess and namesake, her preeminence allowing her to assume some of the functions and epithets originally reserved for Nike alone. [9]